DESIGN. BUILD. LEAD.
Building Systems That Perform and Convert. Since 2018.
Hi, I'm Nirajan.
WordPress, Any Way You Need It
Figma file, template, existing site, or blank folder. Custom themes and plugins from scratch, page builders when speed wins, customisation when that fits.
SaaS System Design and Architecture
Data models, roles, permissions, structure, integrations. I work out how SaaS products and internal platforms hold together, then stay through the build.
Automation and AI
Some work should never be manual twice. Processes mapped, the right tool chosen, systems connected through their APIs, and AI used only where it genuinely pays.
Digital Marketing and Search
A site nobody finds is an expensive brochure. Technical SEO, GEO and AEO for AI answers, paid campaigns on Google, Bing and Meta, and proper measurement.
Brand and Creative
People decide whether to trust you before reading a word. Logo and brand identity, creative imagery for web and campaigns, video for launches, ads and social.
Mentoring and Team Guidance
Explain it clearly, then let them do it. Theme and plugin development, front end standards, code review, Git workflow, documentation someone else can follow.
Business Tools and Setup
The software your business quietly runs on. Email and identity, CRM and pipeline, projects and communication. Advice first, then setup, connection, handover.
No surprises. That is the whole method.
Before any
code
Who visits, what they need to do, and what working actually means in numbers. Most rebuilds fail because nobody wrote this part down.
A written brief, agreed before anything is built
Decide the
shape
Data model, templates, components, integrations, and where each will strain. Settled up front, so month six does not turn into a rewrite.
A structure diagram and a decided stack
Do the
work
Clean, commented, version controlled. Pixel accurate against the Figma file, and tested on the devices your visitors actually use rather than mine.
A working site, tested and version controlled
Leave it
usable
Documentation, a walkthrough, and an editing experience your team can run without calling me. Then I am still here when you want to.
Documentation, a walkthrough, and ongoing support
Nothing here is unusual. It is just done in order, every time, which turns out to be the difference.
The ones where the decisions mattered.
NepFI
Financial intelligence SaaS platform founded and architected from zero to prototype using Next.js, PostgreSQL, Docker, and AWS.
FigsFlow
Complete web platform build for FigsFlow combining regional hubs, an in-house CMS, a dedicated support portal, an AI proposal analyzer plugin, and automated tracking.
UK Property Accountants
Ongoing web engineering and automation for a high-traffic UK property tax firm, covering WordPress speed and security optimization, lead generation pages, custom tax calculators, and HubSpot, Zapier, and Stripe workflows.
Sterling & Wells
Complete web platform built from scratch for a global UK tax and accounting firm, featuring lead generation pages, HubSpot and Zapier automations, Stripe payments, and search tracking.
Crane & Partners
Architectural rebuild of an established UK accountancy website into a modern WordPress platform featuring complete web hosting and domain setup, modular editing, lead generation pages, and speed and security optimization.
Newman
Architectural overhaul of an established UK pharmaceutical labelling machinery company, transforming a legacy website into a high-performance modern WordPress platform with web hosting and domain setup, structured equipment catalogs, and speed optimization.
Bespoke Wood Flooring
WordPress eCommerce showroom built from the ground up for a UK wood flooring wholesaler, featuring an interactive product customizer and a nearest retailer locator for residential and commercial clients.
Shruti’s SOPA
Complete website build, brand identity, and digital marketing strategy for a Texas dance and performing arts studio, covering logo design, local SEO, Google Business Profile, Meta Ads, and social media content creation.
Byaak Digital
Complete WordPress agency platform built for a performance PPC and digital marketing firm, featuring interactive case studies, lead generation pages, online course sections, and full speed and security optimization.
Deep Cleaning
WordPress web platform built from the ground up for an Australian cleaning company, featuring Melbourne suburb local SEO pages, custom quote request forms, web hosting setup, and speed and security optimization.
Sixteen more, if you want the whole picture.
Taxule
Property SPV
NepalLaws
BOI FinCEN Reporting
UKPA – India
Sterling Wells – Nepal
Sterling Wells Education Group
Nepal Taxes
eTail Nepal
MelCity Property Services
Deep Homes
Shine Community Care
Katmandu Journal
Square Education
Nepalese in Tech
WordPress Themes
Design without engineering is a picture. Engineering without design is a tool. You need both.
Namaste, properly this time.
Nirajan
Web engineer, eight years in. Custom WordPress, system architecture, and the marketing and automation that keeps it all running. Kathmandu based, working across five countries.